Rita remains determined to give structure to the project that her father started in 2002 when he bought a farm in Alenquer to have a place for the entire family.
The energy that Rita Cardoso Pinto possesses is clearly shown in the rhythm of her words and stories, and can be seen within a moment of meeting her. After finishing her undergraduate work in management at the Catholic University, Rita interned at Pingo Doce for six months. She loved the experience, and went on to work at Unilver, for five years, in marketing and launching hygiene and beauty products, and was also closely involved with production. Always learning and involved, and wishing to take a new turn to test out the food industry, she moved on to Panrico to work with the Bolicao brand for two years.
At the end of the summer of 2006, she decided to harvest the grapes on her family's property in Alenquer. This endeavor was serious; waking up at seven in the morning and going to bed long after working hours, after having finished the work in the cellars. Without thinking much about the matter, she allowed herself to stay on at the farm. She had a solid CV and new that she wouldn't have trouble finding a job. When her friends asked her about the wine, she would say that it would be ready in October, innocently assuming that just as the flour at Panrico was quickly turned into Bolicao, so too would the grapes be made into wine.
Then November came. Why not stay on even longer at Quinta do Pinto? And so she did.
A convert to the world of wine, Rita Pinto went to the market with what there was in the house and what her father liked so much: three white wines (2006, 2007, 2008) with the most peculiar names from French varietals, and a single varietal red (Tinta Miuda) from 2003. It wasn't easy. She opened many a bottle. She went on to take a master's degree in viticulture and enology at ISA in order to understand precisely what she was making.
Less than a decade later, Rita remains determined to give structure to the project that her father started in 2002 when he bought a farm of 120 hectares in Alenquer and a manor house to have a place for the entire family.
This is the spirit that Rita fosters as leader of the wine business that she took on. A place that belongs to the family – parents, siblings, nieces and nephews – and which allows her four little children to understand their mother's absences and ever-lengthening work days.