Poças Júnior is the Portuguese side of the history of the Douro wine region. This Portuguese family enterprise has been in the business and production of Port wine for almost a century, a sector traditionally dominated by the English, and impacted by a number of mergers, takeovers and acquisitions in the transition to the 21st century.
This is a story of perseverance that started in 1918, just a few months before the Armistice that ended the First World War. In that year, Manoel Domingues Poças Júnior, born in the bustling heart of the Port wine trade, decided to found a business dedicated to the trade of wine brandy to supply the Port wine sector. Soon thereafter, he opened the main office in Vila Nova de Gaia, where it has remained until today. First it was the uncle of the founder, then the brother, then the wife and grandchildren.
Eventually the whole Poças family became involved in the business. To this day, in fact, there are six members of the family managing the company; four from the fourth generation.
With the ability to integrate tradition and the capacity to innovate, the Poças family wisely constructed an enviable portfolio of Port wines, with vintages from 1964, in various styles of this “ambassador” of Portugal. Starting in the 1990's, these pioneers also blazed a path into the market of white and red (non-fortified) Douro wines.
Currently, with three farms in the best areas of wine production in the Demarcated Region of the Douro, in an area totaling 100 hectares (75 used for wine production), Poças Júnior has complete control over the quality of its wines, as they are produced at the center of vinification in the Douro. The company also owns warehouses in Vila Nova de Gaia.
The viticulture is handled by Maria Manuel Maria, a member of the family and agricultural engineer.
With vineyards certified for an integrated means of production, the commitment and respect for nature is evident in a practice of viticulture which includes the installation of hedges and maintenance of cover vegetation on the slopes of the pathways, the control of winter plant overgrowth employing the help of goats and sheep, and routine monitoring for pests.